signage Issue 3, Volume 1 | Page 13

New Kantar customised consumer measurement tools licensed to Ask Africa, TGI in SA S outh African advertising, marketing and media industries will soon have access to highly optimised consumer measurement tools, thanks to the introduction of new, innovative survey delivery software developed by Kantar Media's Target Group Index (TGI), licensed locally to the Ask Afrika Group. African Update offline data, will provide marketers with key brand insights at their fingertips, and the beauty of TGI is its ability to tie up with existing measurement currencies in South Africa. TGI will integrate seamlessly with these currencies,” said Wicken. TGI, a global products and brands survey, is used by the majority of top 50 advertisers and media owners in South Africa. It currently compliments latest media measurement currencies, namely the Establishment Survey, the Out of Home Survey), Radio Audience Currency Survey (RACS) and the Television Audience Measurement Survey (TAMS). The TGI sample is in the process of being aligned to the new currencies. Addressing thought-leaders at a conference hosted by Ask Afrika in Johannesburg yesterday, London-based head of TGI International at Kantar Media, Geoff Wicken, said TGI's latest innovations offer sophisticated marketing solutions in the digital space, and are soon to be introduced in South Africa. One is the TGI Target Snapshot, a web app designed for advertising, marketing and media agencies to enable their workforce to quickly and simply access and understand key insights into a product or brand's consumers. Another is TGI Clickstream, metered consumer mobile behaviour, enabling better planning and selling amongst all players in the digital media marketplace by evaluating the most effective online inventory. “These innovations, combining online and Nine SA judges for Cannes Lions N ine South African creative experts will be joining the 387 judges at this year's 63rd Cannes Lions International Festival of Creativity, which will take place between 18 and 25 June. Together this esteemed panel, who will be judging categories ranging from Design Lions, to Film Lions, to Outdoor Lions to Media Lions – and many more, will decide who receives the glory and the privilege of a Cannes Lions award. with creative greats like Simon Pegg, Mindy Karling, Anna Wintour and David Copperfield. This year's festival is going to be incredible,” says Tshireletso Yvonne Diogo, Marketing Manager and Account Executive of Media Sales for Cinemark. Nathan Reddy, Suhana Gordhan, Rob McLennan, M a r c Ta b a c k , E m m a C a r p e n t e r, J o n a t h a n Beggs, Eoin Welsh, Fran Luckin and Jenny Glover will be the local talent joining a global network of top creatives. “The judges chosen from South Africa this year are going to be playing such a significant role at the international festival – the Cinemark team is so excited for them. We are also thrilled that they will be rubbing shoulders Signage vol.1 No2 13