New Kantar customised consumer measurement
tools licensed to Ask Africa, TGI in SA
S
outh African advertising, marketing and media industries
will soon have access to highly optimised consumer
measurement tools, thanks to the introduction of new,
innovative survey delivery software developed by Kantar Media's
Target Group Index (TGI), licensed locally to the
Ask Afrika Group.
African
Update
offline data, will provide marketers with key brand insights at
their fingertips, and the beauty of TGI is its ability to tie up with
existing measurement currencies in South Africa. TGI will
integrate seamlessly with these currencies,” said Wicken.
TGI, a global products and brands survey, is used
by the majority of top 50 advertisers and media
owners in South Africa. It currently compliments
latest media measurement currencies, namely
the Establishment Survey, the Out of Home
Survey), Radio Audience Currency Survey (RACS)
and the Television Audience Measurement
Survey (TAMS). The TGI sample is in the process
of being aligned to the new currencies.
Addressing thought-leaders at a conference
hosted by Ask Afrika in Johannesburg yesterday,
London-based head of TGI International at
Kantar Media, Geoff Wicken, said TGI's latest
innovations offer sophisticated marketing
solutions in the digital space, and are soon to be
introduced in South Africa.
One is the TGI Target Snapshot, a web app
designed for advertising, marketing and media
agencies to enable their workforce to quickly
and simply access and understand key insights
into a product or brand's consumers. Another is
TGI Clickstream, metered consumer mobile
behaviour, enabling better planning and selling
amongst all players in the digital media
marketplace by evaluating the most effective
online inventory.
“These innovations, combining online and
Nine SA judges for Cannes Lions
N
ine South African creative experts will be joining the 387
judges at this year's 63rd Cannes Lions International
Festival of Creativity, which will take place between 18
and 25 June. Together this esteemed panel, who will be judging
categories ranging from
Design Lions, to Film
Lions, to Outdoor Lions to
Media Lions – and many
more, will decide who
receives the glory and the
privilege of a Cannes
Lions award.
with creative greats like Simon Pegg, Mindy Karling, Anna
Wintour and David Copperfield. This year's festival is going to be
incredible,” says Tshireletso Yvonne Diogo, Marketing Manager
and Account Executive of Media Sales for Cinemark.
Nathan Reddy, Suhana
Gordhan, Rob McLennan,
M a r c Ta b a c k , E m m a
C a r p e n t e r, J o n a t h a n
Beggs, Eoin Welsh, Fran
Luckin and Jenny Glover
will be the local talent
joining a global network
of top creatives.
“The judges chosen from
South Africa this year are
going to be playing such a
significant role at the
international festival –
the Cinemark team is so
excited for them. We are
also thrilled that they will
be rubbing shoulders
Signage vol.1 No2
13