signage Issue 3, Volume 1 | Page 10

Nigerian Update
OOH Advertising
Nigerian Update
OOH Advertising

Lagos plans to bring France ' s JC Decaux to regulate outdoor media

In the midst of pains , stress and frustrations suffered by most practitioners of outdoor advertising in Lagos State recently , the worries might even been heightened as the state government is set to bring in a foreign company , JC Decaux based in France to regulate the business of outdoor advertising in collaboration with the Lagos State Signage and Advertisement Agency ( LASAA ) which has over the years became ' inimical ' to the admen .

we can authoritatively state that the coming of JC Decaux is already sending shivers down the spines of the already demoralized or bruised outdoor advertising practitioners .
JC Decaux , established in 1964 by Jean Claude Decaux has businesses all over the world recently grabbed the right to operate the Hong Kong International Airport and the smart clocks for Montevideo in Uruguay . The company which garnered 813 billion Euros as revenue in 2014 has over 12,000 workers globally .
Meanwhile , most practitioners have been expressing their displeasure over the state government ' s intention to bring in a foreign firm to regulate the industry .
BRANDCAMPAIGN
It would be recalled that in the past seven years , the practitioners have been battling with LASAA from the leadership of Makanjuola Alabi , to George Noah and now Bolaji Sanusi who is currently holding forte at LASAA , while the APC campaign issue still lingers

APCON Chairmanship : Lai Mohammed , industry stakeholders differ on choice

What seems to be a disquiet storm is blowing in the Nigerian advertising and marketing communications over the choice of who becomes the chairman of Advertising Practitioners ' Council of Nigeria ( APCON ) which was recently vacated by Udeme Ufot .

We learnt that nobody has been decisively penciled down as the Chairman because the Minister who has the power to make the choice has not made up his mind and the stakeholders in the industry are uncomfortable with this posture , which is negatively impacting on activities in the entire industry .
Since the seat was vacated by Udeme Ufot of SO & U Advertising Limited aftermath the exit of President Goodluck Jonathan as the country ' s President with the election that ushered in President Mohammadu Buhari , it has not been easy to fill the vacant seat
Story first Published by dailytime . ng
It is gathered that the Minister overseeing the Council , Alhaji Lai Mohammed prefers to have Mr Kola Ayanwale , the Group Managing Director of Centrespread Advertising Limited as the next chairman while some influential stakeholders in the industry are rooting for the return of Udeme Ufot as the man to head the council .
10 SIGNAGE . NG