International
Update
Why Samsung Turned a Russian Building Into a
Massive Digital Billboard
S
amsung makes big smart phones and now has a clever
way to advertise just how big they are in Europe.
The brand installed a massive 80-by-40 meter digital billboard
onto the side of a building that runs alongside the
OOH
Advertising
Volokolamsk highway in Sokol, Russia that plays up the size of
the Galaxy S7 Edge phone, which has a 5.5-inch screen and
weighs roughly 5.54 ounces. To compare, Apple's iPhone 6S
has a 4.7-inch screen and clocks in at 5.04 ounces.
The building-sized billboard is positioned in a spot that
Samsung claims gets
seen by 800,000 people
every day and can be
seen as far away as 2.2
kilometers (or about 1.3
miles) away.
A re p fo r S a m s u n g
Russia said the brand
worked with Starcom
MediaVest to secure
the media placement
on the biggest "media
façade" in Europe.
It's not the first time
that Samsung's gone big
on out-of-home
advertising. Last year,
the brand worked with
Leo Burnett Argentina
to design a truck with
wireless cameras and
outdoor monitors
around it to help
truckers better keep
tabs on other vehicles
on the road.
Havas Worldwide Just Dropped the (Giant) Mic on
Canal Street's Post-it Wars 'All good things must
come to an end'
T
wo weeks after the Canal Street #postitwars began
with a single word, “HI”, one of the main agencies
involved - Havas Worldwide - has shut things down in
style with a giant image of a mic drop.
It took the agency about
four hours on Monday
night to complete the
image you see above. It
was finally wrapped up
at about 11:30 p.m.
Check out its creation in
the time-lapse video
here from the 7th floor:
"#CanalNotes Post-It
War has been truly
amazing!" Havas Village
New York president
L a u ra M a n e s s t e l l s
AdFreak. "What started
as a simple greeting
exc h a n ge h a s
blossomed into a global
phenomenon. It has not
only brought together
our emp