signage Issue 2 Volume 1 | Page 28

International Update Why Samsung Turned a Russian Building Into a Massive Digital Billboard S amsung makes big smart phones and now has a clever way to advertise just how big they are in Europe. The brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the OOH Advertising Volokolamsk highway in Sokol, Russia that plays up the size of the Galaxy S7 Edge phone, which has a 5.5-inch screen and weighs roughly 5.54 ounces. To compare, Apple's iPhone 6S has a 4.7-inch screen and clocks in at 5.04 ounces. The building-sized billboard is positioned in a spot that Samsung claims gets seen by 800,000 people every day and can be seen as far away as 2.2 kilometers (or about 1.3 miles) away. A re p fo r S a m s u n g Russia said the brand worked with Starcom MediaVest to secure the media placement on the biggest "media façade" in Europe. It's not the first time that Samsung's gone big on out-of-home advertising. Last year, the brand worked with Leo Burnett Argentina to design a truck with wireless cameras and outdoor monitors around it to help truckers better keep tabs on other vehicles on the road. Havas Worldwide Just Dropped the (Giant) Mic on Canal Street's Post-it Wars 'All good things must come to an end' T wo weeks after the Canal Street #postitwars began with a single word, “HI”, one of the main agencies involved - Havas Worldwide - has shut things down in style with a giant image of a mic drop. It took the agency about four hours on Monday night to complete the image you see above. It was finally wrapped up at about 11:30 p.m. Check out its creation in the time-lapse video here from the 7th floor: "#CanalNotes Post-It War has been truly amazing!" Havas Village New York president L a u ra M a n e s s t e l l s AdFreak. "What started as a simple greeting exc h a n ge h a s blossomed into a global phenomenon. It has not only brought together our emp