signage Issue 2 Volume 1 | Page 13

African Update

Audience measurement extended into Africa

Effective Measure ( EM ) have announced the launch of their reseller partnerships in Ghana , Kenya , and Nigeria , extending audience measurement into Africa . Image by 123RFEM integrates their media planning and data tools , information on media metrics , customer demographics , psychographics , and life stage data through one easy-to-use , intuitive dashboard . This Audience product is available to advertising agencies and brands , on a subscription basis , to effectively plan digital m e d i a c a m p a i g n s .

Middle East and Africa earning revenue quarterly . Transparency and data privacy is of paramount importance . Therefore , every step has been taken to ensure the interests of all digital content providers have been considered .
African Update
Digital publishers in Ghana , Kenya , and Nigeria can now choose to use EM in two ways . Large content hubs may choose to pay for Audience , which is based on an annual subscription fee .
There is the alternative to digital publishers or any digital brand , whereby they could opt-in to the emPower Data Co-Op . Instead of paying for audience measurement , Effective Measure returns revenue to the opted-in partner , in exchange for being able to sell their audiences t o i n t e r e s t e d a d v e r t i s e r s .
EM takes responsibility for all segmentation of audiences and demand integration . Buying these audiences is currently exclusively available through agencies that have Google Bid Manager accounts . The audience segments are licensed to an approved partner agency at a predetermined yield set by EM .
emPower Data Co-Op has grown by 97 % month-on-month since its launch in November 2015 and currently has more than 130 publishers and digital brands across the

Ants Marketing Campaign to support Paralympians

ANTS Out dioor Advertising Company has trown its weight behind Namibia ’ s Paralympic team that is currently preparing for the Rio Paralympic Games .

“ we started with an SMS campaign but we haven ’ t really received a positive responsetill now . Ants has now come on board and offered to help with the marketing ,” nHe said .
According to Ants ’ managing director Bebe Huseb , their s u p p o r t w i l l m a i n l y b e marketing in kind and through the sms competition ..
The aim is to give prizes to the nation through the SMS competition . We ‘ ll solicit a d v e r t i s i n g s p a c e o n billboards , as well as in print and electronic media to promote the athletes . we are also aiming to get airtime on NBC and mobile bill boards and we will move around windhoek to make public aware of the athletes ”. He said .
in photograph Bebe Huseb and Michael Hamukwya
The Namibian Paralympic Committee had earlier already started an SMS competition called ‘ Road to Rio ” but according to secretary general Mike Hamukwaya it hasnt been very successful to date
Huseb said they were aiming to raise N $ 5 million through the campaign . it ’ s a great h o n o u r t o w o r k w i t h N a m i b i a ’ s P a r a l y m p i c athletes because they are always delight and the only team that bring back medals to Namibia - the are hungry for success , he said .
Signage vol . 1 No2 13