Nigerian Update
OOH Advertising
Nigerian Update
OOH Advertising
OAAN fixes date for Poster Awards , introduce new award category and unveils 10th Anniversary Logo
Outdoor Advertising Association of Nigeria , OAAN has announced the introduction of a new award category for its annual Poster Awards .
The award , which is in its 10th edition , was conceived a few years ago to celebrate creative excellence within the advertising practice in Nigeria .
This year ' s edition according to the award committee will be a special event , as it will bring together all stakeholders in the industry and create a platform for them to deliberate and collaborate .
Suites . Poster Awards is the pride of the association , it does not only show the association ' s appreciation of creativity in the industry , but creates a forum where stakeholders in marketing communications and other works of life meet to interact in an atmosphere of relaxation , beauty and splendor .
This years panel of judges are drawn from the various sectoral bodies and institutions to give credence to the exercise , they would be inaugurated on May 18 , 2016 .
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Story first Published by marketingedge . com . ng
10 SIGNAGE . NG
“ The new category ; ' Regulatory Agency of the Year '. It is a key addition to the award in appreciation of the role of government agencies in our industry . It is also to show that we welcome them and we are ready to work together with them and strengthen partnership for smooth operation ” according to the Award Committee Chairman , Mr . Ladi Sole .
He explained further that the motive behind this is to strengthen partnership with the regulators and ensure smooth operation , which is in line with the theme of 10th edition of the Award , “ strengthening our partnership ”. He noted that other categories for awards consideration remain the same . He encouraged the Creative and Buying Agencies to seize this edition to make landmark in the number of entries the summit ,” he said .
As part of activities to mark this year ' s Poster Awards , the association unveiled a logo for the 10th Poster Awards slated to hold on June 30 , 2016 at the prestigious Eko Hotel and
P r e s i d e n t o f OAAN , Prince Babatunde Adedoyin said despite the economic challenges facing the country , the association has put in place various plans to ensure that the event is successful .
He added that , this year event has been designed to give great prominence to the business session where renowned players in various sectors that affect the advertising sub- Sector would be in attendance with the key note address to given by the doyen of the marketing communication industry , Mr . Biodun Shobanjo . He will be talking on the topic ” Indices of a Vibrant Economy : Outdoor Advertising – A catalyst for growth ”.
Adedoyin also confirmed that the Minister for Information and Communication , Alhaji Lai Muhammed , would grace the occasion as the chairman .
The event which took place at the association ' s secretariat , Amuwo Odofin , Lagos witnessed heavy presence of out-ofhome media practitioners and members of the press .
Optimum Exposure to launch the Largest Digital Billboard in Sub-Saharan Africa
The Partnership between Optimum Exposures and Daktronics has given birth to the Largest digital billboard in sub-Saharan Africa . The Iconic board which was slated to go live on Wednesday June 1 was moved to a later date to be announced .
The Elephant board as it is been called will provide an innovative platform through which brands can reach , engage and connect with prospects , customers and the public in an absorbing manner never before seen in the out-of-home industry in Nigeria . ‘ The board is both digital and social ; its mind-blowing ’ said Mr Adio .
Mr Bayo described the landmark as part pf his comany ’ s commitment to boosting brand building and communication efforts in the Nigerian market .
In Addition to delievering digital messages on brands that take position on the board , the Elephant , nimble , so to say , is the first socially responsible billboard in Nigeria . It would be displaying accurate time and temperature in addition to notices of happenings or breaking news in Lagos .
Some unique features of the Elephant Billboard include ability to engage the public through social media platforms , including Facebook , Instagram and twitter . “ Each brand can take advantage of the Elephant to build intimate engagement with the public and ensure a conversation that might quickly convince patronage ” says the Marketing Manager , Lucia Akinwolere .
the impact this will have in the industry will be seen im days to come .