signage issue 1 volume 1 | Page 12

Article How to...get into experiential marketing Experience and problem-solving skills are all important for landing a dream job in brand experience marketing and events. Three agency directors share their top tips. L I A M DA N BY, C R EAT I V E P L A N N I N G D I R EC TO R , I D EXPERIENTIAL Work placements and internships are often limited to those who can afford to work for next to nothing, but running a club night, setting up an eBay store, designing a website and booking a market stall are all great ways to gain insights into consumer behaviour and dem