Sign Africa Journal September / October 2018 | Page 3

SEPTEMBER/OCTOBER 2018 ISSUE 97 REGULARS 6 9 15 HOT NEW PRODUCTS SIGN INDUSTRY NEWS INTERNATIONAL NEWS COVER STORY 20 INTAMARKET GRAPHICS SHOWCASING COMPLETE RANGE OF SOLUTIONS BY INTAMARKET Intamarket Graphics will exhibit films, tapes, welding equipment, heat guns and more from premium brands aimed at the signage and graphics industry. Intamarket Graphics’ wide range of products is being showcased at the Sign Africa and FESPA Africa Expo in Hall 3, Stand B35, taking place from 12-14 September at Gallagher Convention Centre. HOT NEW PRODUCTS 6 INDUSTRY NEWS 9 FEATURES 23 WHERE PRINT AND SIGNAGE TAKE OFF: EXPO HIGHLIGHTS: PART 2 Welcome to the Sign Africa and FESPA Africa Expo, sponsored by Roland. The flagship event is taking place from 12-14 September 2018 at Gallagher Convention Centre, Johannesburg and is co-located with the Africa LED Expo, sponsored by Philips, and the Africa Print Expo. 28 SAWGRASS OUTLINES STEPS IN STARTING A SUBLIMATION BUSINESS BY SAWGRASS TECHNOLOGIES These six steps are a strong guideline upon which to start your sublimation business journey. As you navigate your way through the ups and downs of business, keep these steps in mind and stick to your plans as much as possible. 30 THE SCREENPRINTER’S HANDBOOK: DISCHARGE PRINTING ILLUSTRATED BY CHARLIE TAUBLIEB, TAUBLIEB CONSULTING Discharge inks have been around for a very long time and just as many of the older looks have come and gone, so did discharge. Initially, discharge was used in rotary printing and eventually worked its way into screen printing. 32 ABRACADABRA: FIND THE MAGIC IN PHOTOSHOP’S CONTENT-AWARE TOOLS BY MIKE JACKSON FOR SIGNCRAFT As the graphics industry’s technological infrastructure comes together, brand owners are driving project designers and printing companies more assertively. 35 THE SCIENCE BEHIND ENGAGING AND RELEVANT DIGITAL SIGNAGE CONTENT BY MOVING TACTICS You might think that the magic formula to great digital signage content equals awe-inspiring visual effects and hours of animation. This formula might be visually appealing and might make your customers look good but will it inform and influence their buying decisions? Probably not. 38 40 42 57 SPREADING THE SUSTAINABILITY MESSAGE: PART 1 BY LAUREL BRUNNER, VERDIGRIS BLOG We’ve heard it from brands, environmental groups, consumer associations and governments and more recently credit card companies. They are all doing a great job at communicating the need to reduce Greenhouse Gas (GHG) emissions through reduced environmental impacts. DIGITAL TEXTILE PRINTING FOR DÉCOR BY MARIA RENÉE AYAU, DPI INSIGHTS MAGAZINE The décor and textile markets are some of the trending niches in the digital printing industry, so using digitally printed textile for décor is the next logical step. THE RELIGION OF EMPOWERMENT AT DISNEY BY JOHN TSCHOHL I have such a passion for taking any company and introducing them to the power of delivering awesome customer service. It’s the focus of every one of my books. I have been passionate about it and continue to preach on the subject. 35 THE RELIGION OF EMPOWERMENT AT DISNEY 42 SIGN AFRICA, FESPA AFRICA, AFRICA PRINT AND AFRICA LED EXPO 2018 CATALOGUE DEPARTMENTS 44 45 46 47 48 THE SCIENCE BEHIND ENGAGING AND RELEVANT DIGITAL SIGNAGE CONTENT BUSINESS CARDS BOOKS TO BUY INDUSTRY ASSOCIATION NEWS SUBSCRIPTION CL ASSIFIEDS 50 51 52 74 IT’S A WRAP CALENDAR OF EVENTS DIRECTORY OF SERVICE PROVIDERS BACK PAGE You can have this complete print and cut solution for less than an integrated “print or cut system” HP Print and cut software 775ml CARTRIGES Optional 3 year Warranty Midcomp (Pty) Ltd. [phone] www.SignAfrica.com | SEPT/OCT 2018 ISSUE 97 FREE SOFTWARE FREE INKS FREE MEDIA [email protected] www.midcomp.co.za from R4792 EX VAT per month* * T&C’s Apply * E & O. E. 3