Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Siemens logo
General
The Siemens Logo
Logo color
Protected area
The Siemens logo must be used in petrol
in all media. In a few exceptional cases
where technical reasons (such as faxes
or newspapers) demand it, the logo can
be used in black. Other colors are not
permitted.
The logo must appear confident and
uncluttered in its own space. It should
always be clearly legible and harmonize
with the other design elements. To make
sure of this, there is a defined protected
area around the logo, where no other
e
lements are permitted.
On all sides, this space is at least one
c
apital height (x).
There can be no taglines or other
a
dditions to the logo.
Only the logo may be in petrol.
Petrol
PANTONE 321
CMYK 100 | 0 | 40 | 0
The logo?/?layer form
In the new corporate design the Siemens
logo is used predominantly in connection
with the vertical layer. For simplified
cross-media use, the logo and layer form
a unit together with the bleed – the
logo?/?layer form.
8
Only the Siemens logo may stand on the
white layer – no tagline or other elements may be added.