Siemens Brand Guidelines (Sep. 2013) | Page 71

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters Dimensions Template: DIN A3?/?citylight portrait format poster (297?x?433,6?mm) 16 12 80 25 Variable elements: 1 Protected area approx.?16 The headline and subhead cannot have more than two lines each. Knows how to remove stains. The Siemens iQ800 Master Class washing machine. See chapter “Design elements”, Layer heights, page 28 1 siemens-home.com 2 Protected area 16 2 Siemens. The future moving in. “Transparent Layer” The height of the ”Big Bar” of the “Transparent Layer” depends on the amount of headline and subhead copy. A guide frame in the template makes it easier to set it to the right height. Tagline On applications with full-format image, all dimension and size specifications are applied. Special features are: • The image is expanded to the m ­ argin, and there is no body copy. • The tagline is placed 16 mm below the ”Small Bar”, left-aligned with the headline and URL. • The ”Transparent Layer” is placed at eye level in the upper part of the format. 4 4 Fig. at 36?% Dimensions in mm The dimension values given here c ­ orrespond to the template size. The layout can be scaled up to the desired final size. 71