Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Dimensions
Template: DIN A3 extreme portrait format poster (148?x?420?mm)
16
8
76
20
Variable elements:
1
Protected area
approx.?16
“Transparent Layer”
The height of the ”Big Bar” of the
“Transparent Layer” depends on the
amount of headline and subhead copy.
A guide frame in the emplate makes it
t
easier to set it to the right height.
The dimension values
given here correspond
to the template size.
The layout can be scaled
up to the desired final
size.
On extreme portrait formats, due to the
narrow dimensions the headline can
have three lines, but the subhead may
not have more than two lines.
The headline and subhead cannot have
more than two lines each.
See chapter
“Design elements”,
Layer heights, page 28
Image
height
min.
120
2
White space
As a rule, the height of the white space
depends on the amount of body copy.
On extreme portrait formats, the body
copy is always set in one column.
Body copy column: 104?mm
Font sizes are variable.
See chapter
“Design elements”,
Font sizes, page 22
If there is no copy or eye-catcher in the
white space, the white space height can
be selected as desired. The minimum
height results from the protected areas
shown.
Hot or cold –
in the blink of
an eye.
3
1
Special features of applications with
full-format image areas:
See page 70 ff.
Inducti on hobs by Siemens.
Eye-catchers
siemens-home.com
Image
height
max.
372
See chapter “Eye-catchers”
Protected area
20
Tagline
The tagline goes at the bottom right of
the format.
Protected area
16
Optional body copy area
2
3
Siemens. The future moving in.
16
4
4
Fig. at 45?%
Dimensions in mm
67