Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Dimensions
Template: DIN A3 landscape format poster (297?x?420?mm)
16
12
84
28
Protected area
approx.?16
Image
height
min.
140
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1
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Image
height
max.
240
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Protected area
12
Optional body copy area
2
Protected area
16
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13
4
4
max. “Transparent Layer” width
Fig. at 35?%
Dimensions in mm
min. “Transparent Layer” width
Variable elements:
1
“Transparent Layer”
The width of the “Transparent Layer” on
18?/?1 posters without body copy is flexible.
The minimum width is 220?mm and the
maximum is 404?mm (16?mm to the left
format margin).
The height of the ”Big Bar” of the
“Transparent Layer” depends on the amount
of headline and subhead copy. A guide
frame in the template makes it easier to set
it to the right height.
The headline and subhead cannot have
more than two lines each.
See chapter
“Design elements”,
Layer heights, page 28
2
White space
The height of the white space depends on
the amount of body copy.
The body copy goes in two columns. An
additional margin column may be added
at the side of the page.
Two-column: 180?mm each
3
Tagline
The tagline goes at the bottom right of
the format.
Special features of applications with
full-format image areas:
See page 70 ff.
Three-column including margin column:
Two 132?mm body copy columns and a
92?mm margin column
Font sizes are variable.
See chapter
“Design elements”,
Font sizes, page 22
If there is no copy or eye-catcher in the
white space, the white space height can
be selected as desired. The minimum
height results from the protected areas
shown.
65