Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Dimensions
Template: DIN A3 landscape format poster (420?x?297?mm)
16
12
72
28
Protected area
approx.?16
Image
height
min.
140
Individually outstanding. As a duo unbeatable.
1
The Siemens iQ 800 Master Class washing machine with i-Dos automatic dosing system.
Image
height
max.
240
siemens-home.com
Protected area
12
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget
dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis,
sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec,
vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Lorem este molto sum do.
Protected area
16
3
2
Siemens. The future moving in.
13
4
4
max. “Transparent Layer” width
min. “Transparent Layer” width
Fig. at 35?%
Dimensions in mm
Variable elements:
1
“Transparent Layer”
The width of the “Transparent Layer”
on square posters with body copy is
p
re-defined (16?mm to the left format
margin).
2
The width of the “Transparent Layer” on
square posters without body copy is
f
lexible. The minimum width is 220?mm
and the maximum is 404?mm.
Special features of applications with
full-format image areas:
See page 70 ff.
Two-column: 180?mm each
Three-column including margin
column: Two 132?mm body copy
c
olumns and a 92?mm margin column
The height of the ”Big Bar” of the “Transparent Layer” depends on the amount
of headline and subhead copy. A guide
frame in the template makes it easier
to set it to the right height.
Font sizes are variable.
The dimension values given here
c
orrespond to the template size.
The layout can be scaled up to the
desired final size.
See chapter
“Design elements”,
Font sizes, page 22
The headline and subhead cannot have
more than two lines each.
See chapter
“Design elements”,
Layer heights, page 28
White space
The height of the white space depends
on the amount of body copy. The body
copy goes in two columns. An additional margin column may be added (to
the right or left of the body copy).
3
Tagline
The tagline goes at the bottom right of
the format.
59