Siemens Brand Guidelines (Sep. 2013) | Page 51

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters Dimensions Template: DIN A5 landscape format ad (210?x?148?mm) 10 6 44 14 Protected area approx.?8 Image height min. 64 Cooking can be so simple. 1 The new built-in ovens by Siemens. siemens-home.com Protected area 8 Lorem ipsum dolor sit amet consecte tuer adipiscing elitused diam nonumy nibh euismod tincidunt ut laoreet dol oresus magna aliquam erat volutpat. Ut wisi enim ad minim veniam quis nos trud exercitation ullamcorper suscipitl obortis nisl Image height max. 116 utaliquip ex ea commodo consequat. Duis aute movell etrum iriur dolor in hendrerit in vulputate laoreet dol oress magnas aliquam erat volutpat. Ut wisi enim ad minim veniam. 2 Protected area 12 Siemens. The future moving in. 8 4 Fig. at 82?% Dimensions in mm 4 Variable elements: 1 “Transparent Layer” The height of the ”Big Bar” of the “Transparent Layer” depends on the amount of headline and subhead copy. A guide frame in the template makes it easier to set it to the right height. The headline and subhead cannot have more than two lines each. See chapter “Design elements”, Layer heights, page 28 2 White space The height of the white space depends on the amount of body copy. The body copy goes in two columns. An additional margin column may be added (to the right or left of the body copy). Two-column: 88?mm each Font sizes are variable. See chapter “Design elements”, Font sizes, page 22 Eye-catchers See chapter “Eye-catchers” Three-column including margin ­column: Two 68?mm body copy c ­ olumns and a 36?mm margin column 51