Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Dimensions
Template: DIN A4 portrait column ad (105?x?297?mm)
12
4
56
13
Variable elements:
1
Protected area
approx.?12
“Transparent Layer”
The height of the ”Big Bar” of the “Transparent
Layer” depends on the amount of headline and
subhead copy. A guide frame in the template
makes it easier to set it to the right height.
On vertical ads, due to the narrow format the
headline can have three lines, but the subhead
still no more than two.
See chapter
“Design elements”,
Layer heights, page 28
Image
height
min.
80
2
White space
The height of the white space depends on the
amount of body copy. On vertical ads, the body
copy is always set in one column.
Body copy column: 76?mm
Font sizes are variable.
45 cm were
never bigger.
See chapter
“Design elements”,
Font sizes, page 22
3
1
The new speedMatic45 dishwasher
with duoPower double spray arm.
siemens-home.com
Protected area
8
The less space there is, the more valuable
it is – especially in the kitchen. For people
who want all that a 60 cm unit can give,
but without the 60 cm, there are now the
new speedMatic45 dishwashers from Siemens. With the new, high-performance
duoPower double spray arm they can wash
ten complete standard settings, and do it
more quietly and efficiently than ever
thanks to the new iQdrive motor. With varioSpeed, you will even wash in just half the
time if you so desire. What will you have in
the future? 60 cm of performance in 45 cm
of space.
Image
height
max.
248
12
3
Tagline
When using body copy on extremely narrow
p
ortrait formats, the tagline is aligned on the left
for visual reasons. If there is no body copy or just
eye-catcher in the white space, the tagline can be
right-aligned.
Eye-catchers
See chapter “Eye-catchers”
2
Protected area
Siemens. The future moving in.
13
4
4
Fig. at 53?%
Dimensions in mm
49