Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Dimensions
Template: DIN A4 double spread format ad (420?x?297?mm)
20
56
10
20
Protected area
approx.?12
Image
height
min.
100
Cooking can be so simple.
The new built in ovens by Siemen s.
1
siemens-home.com
Protected area
12
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height
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256
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2
Protected area
16
Siemens. The future moving in.
13
4
Fig. at 40?%
Dimensions in mm
4
Variable elements:
1
“Transparent Layer”
On double page spreads the “Trans
parent Layer” may not cross the gutter.
The spacing to the gutter is 10?mm.
The height of the ”Big Bar” of the
“Transparent Layer” depends on the
amount of headline and subhead copy.
A guide frame in the template makes it
easier to set it to the right height.
The headline and subhead cannot have
more than two lines each.
2
White space
The height of the white space depends
on the amount of body copy. The body
copy goes in two columns. An additional margin column may be added at
the side of the page.
Two-column: 84?mm each
Three-column including margin
column: Two 60?mm body copy
c
olumns and a 44?mm margin column
Font sizes are variable.
See chapter
“Design elements”,
Font sizes, page 22
Eye-catchers
See chapter “Eye-catchers”
See chapter
“Design elements”,
Layer heights, page 28
47