Siemens Brand Guidelines (Sep. 2013) | Page 45

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters Dimensions Template dimensions: DIN A4 portrait format ad (210?x?297?mm) 12 8 56 Variable elements: 18 1 Protected area approx.?12 “Transparent Layer” The height of the ”Big Bar” of the “Transparent Layer” depends on the amount of headline and subhead copy. A guide frame in the template makes it easier to set it to the right height. The headline and subhead cannot have more than two lines each. See chapter “Design elements”, Layer heights, page 28 Image height min. 100 2 So intelligent, it measures and dispenses the detergent itself. White space The height of the white space depends on the amount of body copy. The body copy goes in two c ­ olumns. An additional margin c ­ olumn may be added (to the right or left of the body copy). Two-column: 84?mm each 1 Three-column including margin column: Two 60?mm body copy c ­ olumns and a 44?mm margin ­column The Siemens iQ 800 Master Class washing machine with i-Dos automatic dosing system. siemens-home.com Protected area 12 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies Image height max. 256 No more over and under application thanks to iDos nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulpute eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eled ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Font sizes are variable. See chapter “Design elements”, Font sizes, page 22 i-Dos Eye-catchers autoStain removal See chapter “Eye-catchers” 2 Protected area 16 Siemens. The future moving in. 13 4 4 Fig. at 53?% Dimensions in mm 45