Siemens Brand Guidelines (Sep. 2013) | Page 3

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Table of contents

Preface
(Work in progress)

Brand concept
(Work in progress)

5

Design elements

6
8
13
19
24
25
38

The new corporate design
Siemens logo
Colors
Typography
Illustrations & infographics
Layout
Format adaptations

41

Advertisements & posters

42
44
54
56
62

Design basics
Advertisements
Advertorials
Indoor posters
Outdoor posters

73

PoS materials

74
78
97

Design basics
Two-dimensional PoS materials
Three-dimensional PoS materials

105
106
116

Design basics
Placement

127

Brochures

128
140
165
210
219
220
222

Working status of
March 2012

Eye-catchers

Design basics
Cover design
Inside pages
Appliance feature tables
Overview of formats
Brochure examples
Brochure structure

3