Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Layout
Transparent Layer
Layer heights
Small Bar
• The height of the “Small Bar” depends
on the grid and the font size of the text.
The heights are given in the table.
Font size
(in pt)
9
8
11
8
13
8
15
12
18
12
22
• The Siemens ”Small Bar” contains the
URL and the text must never be longer
than one line.
Height of Small Bar?
(in mm)
16
Standard formats | Best practice: Height of the “Transparent Layer”
Big Bar and Small Bar
Formats
Application
Big Bar?
(in mm)
Headline,
two-line
(in pt)?
Subhead,
one-line
(in pt)
Small Bar
(in mm)
URL?/?Tagline,
one-line
(in pt)
DIN A3
for OOH
applications
Citylight (297?x?438,6?mm)1)
62
44
22
12
18
53
36
15
8
13
62
44
22
12
18
53
36
15
8
13
51
36
15
8
13
46
30
15
8
13
18?/?12)
Extreme portrait
Extreme landscape
DIN A3
Portrait
Square
Landscape
Panorama
DIN A4
Portrait
Double spread
Extreme portrait
Square
S4
Portrait
51
36
15
8
13
US Letter
Portrait
45
30
15
8
13
DIN A5
Portrait
38
26
13
8
11
Landscape
DIN A6
Landscape
33
22
11
8
9
DIN long
Portrait
33
22
11
8
9
Landscape
22
13
85?x?250?cm
53
36
22
12
18
75?x?210?cm
Roll-ups3)
11
48
30
22
12
18
56?x?210?cm
Template scale 1?:?4
Template scale approx. 1?:?9
3)
Template scale 1?:?5
1)
2)
28
Note:
For special PoS formats
See chapter “PoS”