Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Typography
The Siemens typeface family
Siemens Slab
Siemens Serif
Siemens Sans
Headline:
Siemens Serif Semibold in white
Subhead and URL:
Siemens Sans Bold in white
45 cm were never bigger.
Full power in a small space:
the new speedMatic45 dishwasher with duoPower double spray arm.
siemens-home.com
Body copy:
Siemens Sans Roman in black
The less space there is, the more valuable it is –
especially in the kitchen.
With the new, high-performance duoPower
double spray arm they can wash ten complete
standard settings, and do it more quietly and
The new speedMatic45 dishwashers with
efficiently than ever thanks to the new iQdrive
duoPower double spray arm:
Full power in a small space:
motor. With varioSpeed, you will even wash in
the new speedMatic45 dishwasher with duoPower double spray arm.
For people who want all that a 60 cm unit can
just half the time if you so desire. What will you
give, but without the 60 cm, there are now the
have in the future? 60 cm of performance in
siemens-home.com
new speedMatic45 dishwashers from Siemens.
45 cm of space.
45 cm were never bigger.
Highlights:
Siemens Sans Bold in Siemens Stone or and accent color
(depends on the color of the “Small Bar”)
Tagline:
Siemens Sans Bold in black
(exception: Tagline in white on full-format pictures)
The less space there is, the more valuable it is –
especially in the kitchen.
With the new, high-performance duoPower
double spray arm they can wash ten complete
standard settings, and do it more quietly and
efficiently than ever thanks moving in.
Siemens. The future to the new iQdrive
The new speedMatic45 dishwashers with
duoPower double spray arm:
For people who want all that a 60 cm unit can
give, but without the 60 cm, there are now the
new speedMatic45 dishwashers from Siemens.
motor. With varioSpeed, you will even wash in
just half the time if you so desire. What will you
have in the future? 60 cm of performance in
45 cm of space.
Siemens. The future moving in.
• Only the Siemens font family may be
used, and it must not be combined with
other typefaces.
• The combination of these fonts gives a
balanced typography worthy of the
brand.
• Headlines must be in Siemens Serif
Semibold, subheads and copy highlights in Siemens Sans Bold, and body
copy in Siemens Sans Roman.
• Siemens Slab is used only for the web.
• The fonts must be used in the specified
size steps with the specified line
spacing.
See page 22 ff.
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