Siemens Brand Guidelines (Sep. 2013) | Page 162

Corporate Design Manual? |? Siemens-Electrogeräte GmbH? |? Brochures Cover design Other collateral materials: example based on an insert Dimensions Insert, DIN A4 (210?x?297?mm) 20 56 84 18 Inserts only have a small number of pages, so their back covers can be designed like brochure inside pages, with the same kind of type area. See page 136 ff. 2 Für eine starke Präsentation. Die Werbemittel zur extreme edition von Siemens. 1 224?mm siemens-home.de Protection zone 12 Weltneuheit 12 Siemens. Die Zukunft zieht ein. 17 Scaled to 40?% Dimensions in mm The eye-catcher is optional. 1 Für eine starke Präsentation. Die Werbemittel zur extreme edition von Siemens. siemens-home.de Weltneuheit Siemens. Die Zukunft zieht ein. 162 Transparent layer The height of the transparent layer’s big bar depends on the amount of text in the headline and subhead. The template contains a guide border to help set the height correctly. Neither the headline nor the subhead may be more than two lines long.  ee the section on layer height S in the chapter “Design elements” (page 27) 2 The height of the image may be altered slightly, depending on the content included in the white area (e.?g. eye-catchers). I ­deally, you should retain the height already set in the template.