Corporate Design Manual? |? Siemens-Electrogeräte GmbH? |? Brochures
Cover design
Differentiation options
Variable image height
Another important flexibility factor is the ability to vary the
image height on brochure covers. The height can be altered
to best suit either the content placed in the white area or
the format of the image (portrait or landscape).
If you do alter the image height, please make sure that
your cover design complies with our corporate design,
identity and branding requirements.
min.
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Image height with an eye-catcher
Maximum image height
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Minimum image height with
a multipicture
• You can choose the image height to suit the image format
(portrait or landscape). The examples here show the bestpractice image heights preset in our templates.
• Depending on the category of brochure, you can include
additional elements like eye-catchers or multipictures in
the white area along with the tagline.
Variable image width
Gerhard Nüssler
Gerhard Nüssler
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You also have two options
when choosing the image width.
In product-focused brochures,
the image width matches the width
of the front cover. With brandfocused brochures, we recommend
wrapping the image ont