Corporate Design Manual? |? Siemens-Electrogeräte GmbH? |? Brochures
Design basics
Design elements
The logo?/?layer form
DIN A5, DIN long
The logo?/?layer form is a
combined design element
consisting of the Siemens
logo and the vertical layer.
We use it on the front covers
of all our brochures, at an
exactly defined location.
The layer is white and only
contains the Siemens logo.
Never add a tagline or
anything else.
DIN A4, S4, US Letter
The logo?/?layer form with the Siemens logo in its standard color, petrol
The Siemens color palette
Primary colors
Siemens
Snow
Accent colors
Siemens
Stone
Our color palette in brochures
consists of Siemens’ new primary and accent colors. This is
a fresh palette that expresses
our brand’s value proposition.
Our look incorporates color
without being too colorful.
The primary colors can be
used freely, but only one
accent color is permitted in
any given publication.
Siemens
Sand
Illustrations and information graphics
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24.5
5.6
24.5 15.2
28.3
17.2 7.9
17.2
15.2
15.5 34.6
25.9 28.3
34.6
25.9
In illustrations and information
graphics, we concentrate on
essentials so as to achieve an
uncluttered, striking, highquality look. We work with the
colors from Siemens’ color
system, plus lighter shades of
Siemens Stone, which are used
for background fills.
15.2 5.6
15.5
15.2
8.3
7.9
1.8
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