Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Placement
Standard PoS media
Keeps fruits and
vegetables fresh.
Siemens hydroFresh.
siemens-home.com
Standard placement for applications with body copy
Protected area
• Eye-catchers are normally placed in the white space next
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to the body copy. They are placed under the “Small Bar” sediam nonu mmy nibh euiste mod ticerit
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outside the protected area defined for that format.
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enim fruits and
• For applications with just one body copy column (like
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s
tickers) eye-catchers are placed on the right hand side of
4
Siemens hydroFresh.
the body copy. The protected area between eye-catcher
Protected area
siemens-home.com
and column is in this case 4 mm. When two eye-catchers
are used they are arranged horizontally if possible, and the
copy column is reduced accordingly to make room.
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ing elit sediam nonu mmy nibh euiste mod ticerit
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Individually
outstanding.
Sample sticker
Standard placement on pieces without body copy
• On items without body copy, more eye-catchers can be
placed. They should be arranged horizontally and leftaligned with the headline and logo?/?layer form.
siemens-home.com
Protected area
Individually
outstanding.
autoStain
removal
47 liter/s
Super silent
Super silent
i-Dos
2
Protected area
siemens-home.com
autoStain
removal
47 liter/s
2
i-Dos
Sample sticker
Special case: placement on the image area
• If eye-catchers are placed on small stickers, they can go on
the image due to the low white space height. In this case
the eye-catchers are right-aligned to the tagline or
template.
• They go above the “Big Bar”, outside the protected area
defined for the respective format.
• If two or three eye-catchers are used, they are arranged
h
orizontally if possible.
Keeps vegetables fresh.
Intelligent freezing technology from Siemens.
siemens-home.com
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Sample
sticker
Protected area
So intelligen
Keeps vegetables fresh.
dispenses th
Intelligent freezing technology from Sieme ns.
Alternative placement for applications with full-format
images
• For items with full-format images, eye-catchers are placed
on the image. The eye-catchers are left-aligned with the
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tagline or headline.
The Siemens iQ 800 Mas
with i-Dos automatic do
So intelligent, it measures and
dispenses the detergent itself.
The Siemens iQ 800 Master Class washing machine
with i-Dos automatic dosing system.
siemens-home.com
Siemens. The future moving in.
• They go below the “Small Bar”, outside the defined
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siemens-home.com
protected area.
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i-Dos
AntifleckenSystem
Protected area
• arranged
• If two or three eye-catchers are used, they areUt wisi enim ad minim veniam quis nos truds exerci tation ullamco suscipitl. future moving
Siemens. The
h
orizontally if possible.
Protected area
Sample dispenser
122
AntifleckenSystem
i-Dos
2
2