SHT Magazind April 2017 SHT magazine April2017_FA | Page 8

SS17 BEST SELLERS
WOMEN’S
BEST SELLERS
At already 90% sell thru, this glorious summer
dress is a hit this season.
With a long flowing skirt and fluid silk, this dress
is a new shape for Shanghai Tang that has perfect
quality-price-perceived value, and benefited from
a powerful communication through magazines
and social networks.
MEN’S
BEST SELLERS
The colorful prism ornaments print is inspired by
Wedgwood and Chinese ceramics. The print silk
has been cut in bias, that give all this volume
and magnitude to the skirt and allow to see the
splendor of the mirror print.
ACCESSORIES’
BEST SELLER
This season’s accessories’ best seller is a an
embroidery clutch with a floral design inspired by
Chinese ceramics and a new jade closure shaped
like Bamboo. Perfect for day into evening use, it
can be carried as a clutch or shoulder bag.
With 50% sell thru at the end of March, it is a
strategic item well positioned as affordable luxury.
This dress is the perfect encounter between
Chinese heritage and modernity with a fitted top
with mandarin collar, but with American sleeves
and a comfortable and generous skirt.
This relaxed tailoring blazer in high-end fabrics
reflects a new attitude in Shanghai Tang’s
menswear and is a men’s best seller as of end of
March.
Prisma Ornaments Print Sleeve-Less
Silk Long Dress
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Its true mandarin collar, 2 buttons closure and
sophisticated Italian fabric make it a classic yet
differentiated style appealing to Shanghai Tang
customers.
Chinese Ornament Applique Bamboo
Leather Clutch
Best Sellers for MRTW and WRTW on models
60% of the stock has already been sold.
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