SHT Magazind April 2017 SHT magazine April2017_FA | Page 42

WISTERIA POPUP
LAUNCH AND PRESS DAY
On April 18th the Wisteria popup was launched in Beijing. The store
will last for three weeks. On opening day a total of 38 medias attended
the event resulting in a 92% attendance rate. Key press included
Vogue, ELLE, Cosmo, and Bazaar.
The three hit blogger, Toni, Anny, and Bao Gong Zi Jie Er also attended
the opening event.
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