SHT Magazind April 2017 SHT magazine April2017_FA | Page 40

SHANGHAI TANG IN PARIS FASHION WEEK
The Paris Fashion week is a digital driver campaign in which Shanghai Tang collaborates with media e.g Bazaar,
Ceci, Easy and bloggers for the street snap shots, to gain digital exposure and create social buzz during the Paris
fashion week.
Celebrities and bloggers use 7-8 total looks and received very good digital exposure through the digital media
channels.
Official Account
Art Basel and Jacky Tsai
Deliveries: 13,948
Views: 3,867
Eng. Actions:60
Media- Bazaar
He Sui& Su Mang
Views: 11,840
Likes: 81
Official Account
Design Shanghai
Deliveries: 13,948
Views: 978
Eng. Actions:9
Media – IDEAT
The aesthetics of Chinese
style
Views: 3,555
Likes: 29
KOL - Hedonist
Views: 100,000+
Likes: 185
Comments: 3
Official Account
The highest reads since
official account open
Deliveries: 13,216
Views: 10,972
Likes: 22 Reposts: 38
Engagement rate: 83.02%
Blogger: Anny
Likes: 325
Comments: 411
Reposts: 39
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Coop with iDaily during Art Basel
Clicks achieved:332.31%
Act.CTR:2.47%
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