X-Men:
Apocalypse
3D
FOX • 05/27/2016 • PG-13 • Scope • Wide
Cast: James McAvoy, Michael Fassbender, Jennifer Lawrence, Oscar
Isaac, Nicholas Hoult, Rose Byrne, Olivia Munn, Evan Peters, Kodi
Smit-McPhee, Sophie Turner, Tye Sheridan, Alexandra Shipp, Lucas
Till, Josh Helman, Lana Condor, Ben Hardy
Director: Bryan Singer
Screenplay: Simon Kinberg; Story by Bryan Singer, Simon Kinberg,
Michael Dougherty & Dan Harris
Following the critically acclaimed global smash hit X-Men: Days of Future Past, director
Bryan Singer returns with X-Men: Apocalypse. Since the dawn of civilization, he was
worshipped as a god. Apocalypse, the first and most powerful mutant from Marvel’s XMen universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as
he finds it and recruits a team of powerful mutants, including a disheartened Magneto
(Michael Fassbender), to cleanse mankind and create a new world order, over which
he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence)
with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop
their greatest nemesis and save mankind from complete destruction.
Marketing/Promotion: Team with comic book stores on bounce-back deals and promotional events. Display one-sheets and
screen trailers at comic book stores and conventions. Host an X-Men party for the film’s opening weekend. Encourage patrons to
come dressed as his/her favorite X-Men character. Hand out prizes in a variety of categories for most authentic, funniest, scariest
and most original outfits. Look to businesses that have national tie-ins on merchandise, games and clothing with the film.
Compatible films for trailer programming: The Jungle Book, The Huntsman: Winter’s War, Captain America: Civil War
Tag Line: “Only the strong will survive.”
Facebook: facebook.com/xmenmovies
Twitter: twitter.com/xmenmovies
ShowTime Preview Guide – Spring 2016 • 59