Showtime Preview Guide | Page 59

Warcraft 3D UI • 06/10/2016 • PG-13 • 3D/IMAX • Wide Cast: Travis Fimmel, Paula Patton, Ben Foster, Dominic Cooper, Toby Kebbell, Ben Schnetzer, Rob Kazinsky and Daniel Wu Director: Duncan Jones Screenplay: Duncan Jones Website: warcraftmovie.com/ From Legendary Pictures and Universal Pictures comes Warcraft, an epic adventure of world-colliding conflict based on Blizzard Entertainment’s global phenomenon. The peaceful realm of Azeroth stands on the brink of war as its civilization faces a fearsome race of invaders: Orc warriors fleeing their dying home to colonize another. As a portal opens to connect the two worlds, one army faces destruction and the other faces extinction. From opposing sides, two heroes are set on a collision course that will decide the fate of their family, their people and their home. So begins a spectacular saga of power and sacrifice in which war has many faces, and everyone fights for something. Marketing/Promotion: The film is based on the popular series of Warcraft video games by Blizzard Entertainment. Reach out to the gaming community. Partner with video game stores for bounceback deals. Host a World of Warcraft party at the theatre or offsite l ocation. Have food trucks, live entertainment and photo ops at the event. Feature giveaways and trivia contests for prizes. Make strong use of social media since this is an online phenomenon. Compatible films for trailer programming: Batman V. Superman: Dawn of Justice, The Huntsman: Winter’s War, Captain America: Civil War, Facebook: facebook.com/WarcraftMovie Twitter: twitter.com/warcraftmovie ShowTime Preview Guide – Spring 2016 • 57