The Nice Guys
WB • 05/20/2016 • R • Wide
Cast: Russell Crowe, Ryan Gosling, Margaret
Qually, Matt Bomer, Kim Basinger, Angourine Rice,
Beau Knapp, Keith David
Director: Shane Black
Screenplay: Shane Black, Anthony Bagarozzi
Website: theniceguysmovie.com/#/home
Set in 1970s Los Angeles, down-on-his-luck private eye Holland March (Ryan Gosling) and hired enforcer Jackson Healy (Russell
Crowe) must work together to solve the case of a missing girl and the seemingly unrelated death of a porn star. During their investigation, they uncover a shocking conspiracy that reaches up to the highest circles of power.
Marketing/Promotion: Have fun with promotions and special events that play off of the 70s decade. Run trivia contests on social
media about the filmography of stars Russell Crowe and Ryan Gosling. Use the title for tie-ins with local businesses and seek to
generate curiosity that results in more on-line viewing of the film’s humorous trailer.
Compatible films for trailer programming: Barbershop: The Next Cat, Keanu, A Bigger Splash
Facebook: facebook.com/TheNiceGuysMovie
Twitter: twitter.com/theniceguys
ShowTime Preview Guide – Spring 2016 • 51