Keanu
WB • 04/29/2016 • Wide
Cast: Method Man, Keegan Michael Key, Jordan
Peele
Director: Peter Atencio
Screenplay: Jordan Peele, Alex Rubens
Keegan-Michael Key and Jordan Peele, a.k.a. the hugely popular comedy duo Key & Peele,
star as Clarence and Rell, two cousins who live in the city but are far from streetwise. When
Rell’s beloved kitten, Keanu, is catnapped, the hopelessly straight-laced pair must impersonate ruthless killers in order to infiltrate a street gang and retrieve the purloined feline. But the
incredibly adorable kitten becomes so coveted that the fight over his custody creates a gang
war, forcing our two unwitting heroes to take the law into their own hands.
Marketing/Promotion: The film features the comedy duo of Key & Peele, who just finished up
their very successful and critically-acclaimed Comedy Central TV series called “Key & Peele.”
Post videos of some of the show’s funniest and most famous skits to social media. Partner with
animal shelters and pet adoption programs on bounce-back deals and special events. Invite an
adoption agency to hold a cat adoption day at the theatre opening weekend. Promote the movie
at comedy clubs and open mic comedy nights with one-sheets, trailers and other promotional
materials.
Facebook: facebook.com/keanumovie
Twitter: twitter.com/KeanuMovie
36 • ShowTime Preview Guide – Spring 2016