Showtime Preview Guide | Page 36

I Saw the Light SCL • 03/25/2016 • 124 • R • Scope • Ltd Cast: Tom Hiddleston, Elizabeth Olsen, David Krumholtz, Bradley Whitford, Maddie Hasson, Wrenn Schmidt, Josh Pais, Justin Lebrun, Cherry Jones Director: Marc Abraham Screenplay: Marc Abraham, Colin Escott Website: http://sonyclassics.com/isawthelight/ I Saw The Light tells the story of Hank Williams, the iconic, influential country singer and songwriter of the 1940s and early 50s whose meteoric rise and fall, including his death at age 29, has become part of American folklore. Writer-director Marc Abraham has created a compelling, historically accurate narrative of Hank’s career that examines his tormented creative genius and the turbulent domestic life that inspired him to write some of his best-known songs. By literally going back in time, you see Hank as he was, living his life on his terms, battling his demons and ultimately creating music for the ages. Marketing/Promotion: Tie in with country music radio stations as well as country music clubs/restaurants/bars and the music of Hank Williams Senior. The film played at the Toronto International Film Festival to very good reviews. Tom Hiddleston (Loki in Thor: The Dark World) has many fans so play up the cast. Compatible films for trailer programming: Hello, My Name is Doris, Knight of Cups, Facebook: facebook.com/ISawTheLightMovie/ Twitter: twitter.com/ISawTheLightFilm/ The Jun gle Book 3D 3D DIS • 04/15/2016 • PG • 3D • Wide Cast: Bill Murray, Ben Kingsley, Idris Elba, Lupita Nyong’o, Scarlett Johansson, Giancarlo Esposito, Neel Sethi, Christopher Walken Director: Jon Favreau Screenplay: Justin Marks Website: movies.disney.com/the-jungle-book-2016 Directed by Jon Favreau, based on Rudyard Kipling’s timeless stories and inspired by Disney’s classic animated film, The Jungle Book is an all-new live-action epic adventure about Mowgli, a man-cub who’s been raised by a family of wolves. But Mowgli finds he is no longer welcome in the jungle when fearsome tiger Shere Khan, who bears the scars of man, promises to eliminate what sees as a threat. Urged to abandon the only home he’s ever known, Mowgli embarks on a captivating journey of self-discovery, guided by panther-turned-stern mentor Bagheera, and free-spirited bear Baloo (voice of Bill Murray). Along the way, Mowgli encounters jungle creatures who don’t exactly have his best interests at heart, including Kaa, a python whose seductive voice and gaze hypnotizes the man-cub, and smooth talking King Louie, who tries to coerce Mowgli into giving up the secret to the elusive and deadly red flower: fire. The Jungle Book seamlessly blends live-action with photorealistic CGI animals and environments, using up-to-the-minute technology and storytelling techniques to immerse in an enchanting and lush world. Marketing/Promotion: Host a Fun Day on opening weekend. Invite families to participate in games and contests, including trivia about the story. Look for businesses that have national tie-ins and work with them to promote the film. Capitalize on the rich history of story in popular culture. Partner with bookstores, libraries and book clubs to promote the movie in conjunction with Rudyard Kipling’s original collection of stories from 1894. Promote on-line viewing of the amazing trailer and visits to the film’s Website. Compatible films for trailer programming: Zootopia, The Divergent Series: Allegiant, Batman V.Superman: Dawn of Justice Facebook: facebook.com/DisneyJungleBook Twitter: twitter.com/thejunglebook 34 • ShowTime Preview Guide – Spring 2016