Going in Style
WB • 05/06/2016 • Scope • Wide
Cast: Morgan Freeman, Michael Caine, Alan Arkin
Director: Zach Braff
Screenplay: Ted Melfi
Oscar winners Morgan Freeman (Million Dollar Baby), Michael Caine (The Cider House Rules, Hannah and Her Sisters) and Alan
Arkin (Little Miss Sunshine) team up as lifelong buddies Willie, Joe and Al, who decide to buck retirement and step off the straightand-narrow for the first time in their lives when their pension fund becomes a corporate casualty, in director Zach Braff’s comedy
Going in Style. Desperate to pay the bills and come through for their loved ones, the three risk it all by embarking on a daring bid
to knock off the very bank that absconded with their money.
Marketing/Promotion: Run special promotions that target senior citizens, creating incentives including concession specials. Display one-sheets at retirement communities and senior-citizen centers. The film is inspired by the 1979 movie of the same name that
starred George Burns, Art Carney, and Lee Strasberg. Have fans on social media answer trivia questions about the filmography of
the new movie’s leads: Morgan Freeman, Michael Caine, and Alan Arkin.
Compatible films for trailer programming: Miles Ahead, Demolition, Mother’s Day
Hardcore Henry
STX • 04/08/2016 • Flat • Wide
Cast: Haley Bennett, Sharlto Copley, Danila Kozlovsky, Will Stewart,
Svetlana Ustinova, Darya Charusha, Cyrus Arnold, Andrey Dementyev,
Director: Ilya Naishuller
Screenplay: Ilya Naishuller
Strap in. Hardcore Henry is an original film that was shot completely from the hero’s
perspective. You remember nothing. Mainly because you’ve just been brought back from
the dead by your wife (Haley Bennett). She tells you that your name is Henry. Five
minutes later, you are being shot at, your wife has been kidnapped, and you should
probably go get her back. Who’s got her? His name’s Akan (Danila Kozlovsky); he’s a
powerful warlord with an army of mercenaries, and a plan for world domination. You’re
also in an unfamiliar city of Moscow, and everyone wants you dead. Everyone except
for a mysterious British fellow called Jimmy (Sharlto Copley.) He may be on your side,
but you aren’t sure. If you can survive the insanity, and solve the mystery, you might just
discover your purpose and the truth behind your identity. Good luck, Henry. You’re likely
going to need it...
Marketing/Promotion: Throw a Guys Night Out party for the film’s opening weekend,
complete with entertainment, drinks and food. Advertising and promotions will want to
highlight the film’s very unique element where it puts the viewer into the first person
position of the protagonist. This concept will likely interest the video gaming community
used to playing games that put you in the first person position. Promote the movie with
one-sheets and trailers at video game stores and conventions. Host a video game tournament at the theatre leading up to the movie’s release.
Compatible films for trailer programming: Eye in the Sky, The Divergent Series: Allegiant, Batman v Superman: Dawn of Justice
Facebook: facebook.com/HardcoreHenry
30 • ShowTime Preview Guide – Spring 2016