The Conjuring 2
WB • 06/10/2016 • PG-13 • Scope • Wide
Cast: Vera Farmiga, Patrick Wilson, Frances
O’Connor
Director: James Wan
Screenplay: Chad Hayes, Carey Hayes
Director James Wan brings this supernatural thriller to the screen with another real case from the files of renowned demonologists
Ed and Lorraine Warren. Reprising their roles, Oscar® nominee Vera Farmiga and Patrick Wilson star as Lorraine and Ed Warren,
who, in one of their most terrifying paranormal investigations, travel to north London to help a single mother raising four children
alone in a house plagued by malicious spirits.
Marketing/Promotion: Host late night and midnight screenings of the movie during it’s opening week. Advertise the event to appeal to horror movie fans by including a trivia contest about the first film or horror films in general. Invite patrons to compete in “Best
Scream” contests. Tie in with other merchants willing to advertise “specials so good that they are scary!” and then publicize and
hand out coupons that feature the film and, when turned in at the theatre, are good for a concession item or some other special.
Comp atible films for trailer programming: Before I Wake, Snowden, X-Men: Apocalypse
Tag Line: “The next true story from the case files of Ed and Lorraine Warren.”
Facebook: facebook.com/TheConjuringMovie
Twitter: twitter.com/TheConjuring
Criminal
LGF • 04/15/2016 • Wide
Cast: Kevin Costner, Gary Oldman, Ryan Reynolds,
Tommy Lee Jones, Alice Eve, Gal Gadot
Director: Ariel Vromen
Screenplay: David Weisberg, Douglas Cook
The story of the right man in the wrong body. In a last-ditch effort to stop a diabolical plot, a dead CIA operative’s memories, secrets, and skills are implanted into an
unpredictable and dangerous death-row inmate in hopes the he will complete the
operative’s mission.
Marketing/Promotion: Advertising and promotions should target the movie to discriminating adult audiences by highlighting positive reviews and word of mouth buzz
the movie generates. Showcase the impressive ensemble cast that includes Ryan
Reynolds, Kevin Costner, Gary Oldman and Tommy Lee Jones. Run trivia questions
on social media and the radio about the filmography of these venerable actors.
Compatible films for trailer programming: London Has Fallen, 10 Cloverfield
Lane, Hardcore Henry,
Tag Line: “The mission is in the memories.”
20 • ShowTime Preview Guide – Spring 2016