The Brothers Grimsby
SON • 03/11/2016 • R • Scope • Wide
Cast: Sacha Baron Cohen, Mark Strong, Penelope
Cruz, Rebel Wilson, Isla Fisher, Annabelle Wallis,
Gabourey Sidibe
Director: Louis Leterrier
Screenplay: Sacha Baron Cohen, Phil Johnston,
Peter Baynham
Website: sonypictures.com/movies/thebrothersgrimsby
Nobby (Sacha Baron Cohen) has everything a man from the poor English fishing town of Grimsby could want – 9 children and the
most attractive girlfriend in northern England (Rebel Wilson). There’s only one thing missing in his life: his little brother, Sebastian
(Mark Strong). After they were adopted by different families as children, Nobby spent 28 years searching for him. Upon hearing of
his location, Nobby sets off to reunite with his brother, unaware that not only is his brother an MI6 agent, but he’s just uncovered a
plot that puts the world in danger. On the run and wrongfully accused, Sebastian realizes that if he is going to save the world, he
will need the help of its biggest idiot.
Marketing/Promotion: Set up promotions and events that entice adult siblings, especially brothers, to attend the film together. In
fact, throw a Brothers/Siblings Night at the theatre opening weekend. Create incentives and special deals for groups of siblings that
attend the film together. Set up a photo booth or selfie corner where these groups can take pictures in front of the film’s one-sheet.
Post the pictures to social media with a hashtag for the film. Promote on-line viewing of the very funny trailer.
Compatible films for trailer programming: Ride Along 2, Hail, Caesar!, Zoolander 2
Tag Line: Behind every hero is an embarrassing sibling.”
Facebook: facebook.com/BrothersGrimsby
Twitter: twitter.com/BrothersGrimsby
Marvel’s Captain America:
Civil War
3D
DIS • 05/06/2016 • Scope 3D • Wide
Cast: Chris Evans, Robert Downey Jr., Scarlett
Johansson, Sebastian Stan, Anthony Mackie, Don
Cheadle, Jeremy Renner, Chadwick Boseman, Paul
Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp,
Frank Grillo, with William Hurt and Daniel Brühl
Director: Anthony & Joe Russo
Screenplay: Christopher Markus & Stephen McFeely
Website: http://marvel.com/captainamerica
Marvel’s Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to
safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to
install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the
Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity
without government interference, and the other following Tony Stark’s surprising decision to support government oversight and
accountability.
Marketing/Promotion: Host a Marvel Universe Party for the film’s opening weekend. Encourage fans to come dressed as his/her
favorite Marvel Super Hero. Hand out prizes in different categories for the costumes. Have attendees compete in trivia contests
about the previous films that take place in the Marvel universe. Team with comic book stores for bounce back deals and promotional
events. Display one-sheets and showcase trailers for the film at these stores, as well as comic book conventions. Work with businesses and franchises that are national licensees of products from the film, including fast food restaurants, toys, clothing and more.
Compatible films for trailer programming: Batman V. Superman: Dawn of Justice, Rings, Hardcore Henry
Facebook: facebook.com/CaptainAmerica
Twitter: twitter.com/CaptainAmerica
18 • ShowTime Preview Guide – Spring 2016