Showtime Preview Guide | Page 14

Batman V. Superman: Dawn of Justice 3D WB • 03/25/2016 • PG-13 • Scope • Wide Cast: Henry Cavill, Ben Affleck, Gal Gadot, Amy Adams, Laurence Fishburne, Diane Lane, Jesse Eisenberg, Holly Hunter, Callan Mlvey, Tao Okamoto Director: Zack Snyder Screenplay: Chris Terrio, David S. Goyer Website: www.batmanvsupermandawnofjustice.com Fearing the actions of a god-like Superhero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before. Marketing/Promotion: Throw a Superhero Party at the theatre opening weekend or at a venue off site. The night can include costume contests, bands, food trucks, trivia contests and more. Reach out to comic book stores and comic book fans for a variety of tie-ins and promotions. Display one-sheets and screen trailers at comic book stores and conventions. Engage users on social media to upload photos and videos of his/her best Superman, Batman and Wonder Woman costumes and impersonations. Look for all the national tieins with merchandise, novels, comic books and more that will be available. Compatible films for trailer programming: Desierto, London Has Fallen, 10 Cloverfield Lane Facebook: facebook.com/batmanvsuperman Twitter: twitter.com/BatmanvSuperman A Beautiful Planet 3D IMAX • 04/29/2016 • 3D • Ltd Cast: Narrated by Jennifer Lawrence Director: Toni Myers A Beautiful Planet is a breathtaking portrait of Earth from space, providing a unique perspective and increased understanding of our planet and galaxy as never seen before. Made in cooperation with the National Aeronautics and Space Administration (NASA), the film features stunning footage of our magnificent blue planet — and the effects humanity has had on it over time — captured by the astronauts aboard the International Space Station (ISS). From space, Earth blazes at night with the electric intensity of human expansion — a direct visualization of our changing world. But it is within our power to protect the planet. As we continue to explore and gain knowledge of our galaxy, we also develop a deeper connection to the place we all call home. From IMAX Entertainment and Toni Myers — the acclaimed filmmaker behind celebrated IMAX® documentaries Blue Planet, Hubble 3D, and Space Station 3D — A Beautiful Planet presents an awe-inspiring glimpse of Earth and a hopeful look into the future of humanity. Marketing/Promotion: Earth Day falls on Friday, April 22 this year, so theatres should look for ways to promote this movie at Earth Day events. Set up a booth with promotional materials at Earth Day festivals. Organize a float for an Earth Day parade. Host an Earth Day event at the theatre. Invite businesses and non-profit organizations that work to improve the environment to this event. Partner with schools, planetariums and star-gazing clubs for bounce-back deals and to promote group screenings of the film. Post links on social media to community organizations involved with the “green” movement. Compatible films for trailer programming: Zootopia, God’s Not Dead 2, The Jungle Book 12 • ShowTime Preview Guide – Spring 2016