10 Cloverfield Lane
3D
PAR • 03/11/2016 • S/I/3D • Wide
Cast: John Goodman, Mary Elizabeth Winstead,
John Gallagher Jr.
Director: Dan Trachtenberg
Screenplay: Josh Campbell, Matt Stuecken, Damien
Chazelle
Website: 10cloverfieldlane.com
Marketing/Promotion: The trailer has created an enormous
amount of online buzz. Continue marketing this film with incremental trailer programming and placement of upcoming lobby materials in key high traffic areas.
Compatible films for trailer programming: Deadpool, The
Witch, London Has Fallen
Tag Line: “Monsters come in many forms.”
Facebook: facebook.com/10CloverfieldLn
Twitter: twitter.com/10CloverfieldLn
Instagram: instagram.com/10cloverfieldln
Alice Through the
Looking Glass
3D
DIS • 05/27/2016 • PG • 3D • Wide
Cast: Johnny Depp, Anne Hathaway, Mia Wasikowska,
Rhys Ifans with Helena Bonham Carter and Sacha Baron
Cohen
Director: James Bobin
Screenplay: Linda Woolverton
Website: movies.disney.com/alice-through-the-lookingglass
Alice Kingsleigh has spent the past few years following in her father’s footsteps and sailing the high seas. Upon her return to London, she comes across a magical looking glass and returns to the fantastical realm of Underland and her friends the White Rabbit,
Absolem, the Cheshire Cat and the Mad Hatter, who is not himself. The Hatter has lost his Muchness, so Mirana sends Alice on
a quest to borrow the Chronosphere, a metallic globe inside the chamber of the Grand Clock which powers all time. Returning to
the past, she comes across friends – and enemies – at different points in their lives, and embarks on a perilous race to save the
Hatter before time runs out.
Marketing/Promotion: Partner with tea shops and coffee houses and host or sponsor a Mad Hatter’s Tea Party leading up to the
movie’s release. Tie in a local charity. Have patrons come dressed as his/her favorite character from the “Alice in Wonderland”
story. Decorate the venue to re-create the world of Wonderland. Feature trivia questions about the story. Reach out to after school
reading programs and libraries to promote the film and the book. Promote on-line viewing of the excellent trailer
Compatible films for trailer programming: The Jungle Book, Ratchet & Clank, Captain America: Civil War
Facebook: facebook.com/DisneyAlice
8 • ShowTime Preview Guide – Spring 2016