Taking the Cinema
World by Storm
T
he way that consumers engage
with content today has completely transformed. Consumers
today are using their mobiles,
tablets and services such as Netflix or
Amazon Prime to watch any TV show
or movie they like, whenever they like.
What’s more, these services use data and
individual recommendations to make
everyone’s experience personal.
In a world where consumers have access
to almost unlimited content at the click
of a button, it is imperative that cinemas
keep up, creating engaging customer
experiences that today’s consumers demand. Yet keeping up with the developments in technology and deciding what
will work for each individual cinema is
nearly impossible.
One new technology development designed to help overcome these issues is
set to take the industry “by storm”. Thunderstorm is a unique online marketplace,
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