Lion TWC • 11 / 25 / 2016 • Scope • Ltd.
Cast: Dev Patel, Rooney Mara, Nicole Kidman Director: Garth Davis
Screenplay: Luke Davies, Based on the true story“ A Long Way Home” by Saroo Brierley
Synopsis: Adapted from the non-fiction book“ A Long Way Home” by Saroo Brierley, Lion is about a five-yearold Indian boy who, after a wrong train takes him thousands of miles away from home and family, survives many challenges before being adopted by an Australian couple. Twenty-five years later, armed with only the scantest of clues, he learns of a new technology called Google Earth, and sets out to find his lost family.
Marketing / Promotion: Encourage groups of friends / family to attend together with special deals. Partner with book stores, libraries, and book clubs to promote the movie in conjunction with its source material, Saroo Brierley’ s novel A Long Way Home. Highlight positive reviews and awards season buzz. The star appeal of Rooney Mara and Nicole Kidman will attract interest. The movie will be screened at the 2016 Toronto International Film Festival. Its story was featured on 60 Minutes.
Films attracting similar target audience: The Eagle Huntress, Bleed for This, Billy Lynn’ s Long Halftime Walk
Loving FCS • 11 / 4 / 2016 • PG-13 • Platform
Cast: Joel Edgerton, Ruth Negga, Director: Jeff Nichols Screenplay: Jeff Nichols
Synopsis: Loving celebrates the real-life courage and commitment of Richard and Mildred Loving, a white man and African-American woman who fell in love and were married in 1958. The state of Virginia, where they were making their home, sought to end their love story by first jailing and then banishing them. But together they took a civil rights case, Loving v. Virginia, all the way to the Supreme Court, which reaffirmed the very foundation of the right to marry-- and their union became an inspiration to couples everywhere.
Marketing / Promotion: Promote the movie as a perfect date night out for couples. Team up with restaurants for Dinner and a Movie packages. Advertising should highlight positive reviews and word of mouth buzz the movie generates, in addition to any awards season nominations it might earn. Collect local reaction and reviews of the film and promote as a true love story that went all the way to the Supreme Court.
Films attracting similar target audience: The Birth of a Nation Tag Line:“ All love is created equal.” Facebook: facebook. com / lovingthefilm Twitter: @ lovingthefilm Instagram: @ lovingthefilm
40 • ShowTime Preview Guide – Fall 2016