Incarnate
FCS • 12/2/2016 • PG-13 • Wide
Cast: Aaron Eckhart, Carice Van Houten,
David Mazouz, Catalina Sandino Moreno
Director: Brad Peyton
Screenplay: Ronnie Christensen
Synopsis: A scientist with the ability to enter the subconscious minds of the possessed must
save a young boy from the grips of a demon with powers never seen before, while facing the
horrors of his past.
Marketing/Promotion: Run promotions and advertising that target the horror film crowd. Host
late night and midnight screenings of the movie during its opening week. Invite a radio station to
do a live remote from one of these showings. Patrons can answer trivia questions about horror
films, compete in “Best Scream” contests, and much more. Partner with historical societies and
organizations that offer ghost walk tours and haunted home tours of landmarks.
Films attracting similar target audience: Ouija: Origin of Evil
Tag Line: “Faith Has Failed Us.”
Facebook: facebook.com/incarnatemov Twitter: @bhtilt
Instagram: @bhtilt
Inferno
SON • 10/14/2016 • PG-13 • IMAX • WIDE
Cast: Tom Hanks, Felicity Jones, Irrfan Khan,
Omar Sy, Ben Foster, Sidse Babett Knudsen,
Director: Ron Howard
Screenplay: David Koepp
Website: sonypictures.com/movies/inferno
Synopsis: Academy Award® winner Ron Howard returns to direct the latest bestseller in Dan
Brown’s (Da Vinci Code) billion-dollar Robert Langdon series, Inferno, which finds the famous
symbologist (again played by Tom Hanks) on a trail of clues tied to the great Dante himself.
When Langdon wakes up in an Italian hospital with amnesia, he teams up with Sienna Brooks
(Felicity Jones), a doctor he hopes will help him recover his memories. Together, they race
across Europe and against the clock to stop a madman from unleashing a global virus that would
wipe out half of the world’s population.
Marketing/Promotion: Organize a citywide scavenger hunt that aimed at getting hundreds
involved in completing tasks for a variety of prizes. Team up with other businesses for this hunt
and find ways to tie it in thematically with the mysteries of the film series. Partner with book
stores, libraries, and book clubs to promote the movie in conjunction with the popular Robert
Langdon book series by Dan Brown, which also includes The Da Vinci Code and Angels & Demons. Play up director Ron Howard and star Tom Hanks. Banners, minis, & oversized 1-sheets
will be made available.
Films attracting similar target audience: Deepwater Horizon, The Birth of a Nation, The
Accountant
Tag Line: “His greatest challenge. Humanity’s last hope.”
Facebook: facebook.com/InfernoTheMovie Twitter: @infernothemovie Instagram: @infernothemovie
32 • ShowTime Preview Guide – Fall 2016