The Edge of Seventeen
STX • 11 / 18 / 2016 • FLAT • Wide
Cast : Hailee Steinfeld , Woody Harrelson , Kyra Sedgwick , Haley Lu Richardson , Blake Jenner , Hayden Szeto
Director : Kelly Fremon Craig Screenplay : Kelly Fremon Craig Website : stxmovies . com / theedgeofseventeen
Synopsis : The Edge of Seventeen is a new coming-of-age movie in the vein of Sixteen Candles and The Breakfast Club – an honest , candid , often hilarious look at what it ’ s like to grow up as a young woman in today ’ s modern world . Everyone knows that growing up is hard , and life is no easier for high school junior Nadine ( Hailee Steinfeld ), who is already at peak awkwardness when her all-star older brother Darian ( Blake Jenner ) starts dating her best friend Krista ( Haley Lu Richardson ). All at once , Nadine feels more alone than ever , until the unexpected friendship of a thoughtful boy ( Hayden Szeto ) gives her a glimmer of hope that things just might not be so terrible after all . The film also stars Kyra Sedgwick as Nadine ’ s well-meaning but completely ineffective mother , and Woody Harrelson as Nadine ’ s history teacher , mentor and reluctant sounding board . The Edge of Seventeen marks the feature directorial debut of writer-director Kelly Fremon Craig , and is produced by Academy Award ® winner James L . Brooks – the filmmaker behind big-screen , character-driven classics such as Terms of Endearment , Broadcast News , Big , Say Anything , The Simpsons , Jerry Maguire and As Good as It Gets .
Marketing / Promotion : Advertising and promotions should be directed toward older teens , young adults ( and their parents ). The scene in the trailer with Hailee Steinfeld and Woody Harrelson is a hilarious classic , so really promote on-line viewing . The comedic touch of producer James L . Brooks is evident here . Possibly invite a group of 17-year-olds from local high schools ( maybe those who work on their school newspapers ) to attend on opening night and share their reactions to the film .
Films attracting similar target audience : Morgan , Sully , Bridget Jones ’ Baby , The Girl on the Train Tag Line : “ You ’ re only young once ... is it over yet ?” Facebook : facebook . com / TheEdgeOfSeventeen Twitter : @ EdgeOf17 Instagram : @ theedgeofseventeen
Elle SCL • 11 / 11 / 2016 • SCOPE • NY / LA
Cast : Isabelle Huppert , Anne Consigny , Laurent Lafitte , Charles Berling
Director : Paul Verhoeven Screenplay : Philippe Djian , David Birke Website : sonyclassics . com / elle
Synopsis : When Michelle , the CEO of a gaming software company , is attacked in her home by an unknown assailant , she refuses to let it alter her precisely ordered life . She manages crises involving her 75-year-old sex kitten mother , her imprisoned mass murderer father , her spoiled and immature son , her ex-husband and her lover , all with the same icy equanimity . This is the approach she brings to the situation when it appears that her assailant is not finished with her . As the mysterious stalker hovers in the shadows of her life , taunting her , Michelle cooly stalks him back . What emerges between Michelle and her stalker is a kind of game , a game that soon spirals out of control
Marketing / Promotion : Promote this outstanding thriller by coordinating with French restaurants for Dinner and a Movie packages . Partner with book stores , libraries , and book clubs to promote the movie in conjunction with its source material , Phillipe Djian ’ s novel OH ... Spotlight positive reviews and word of mouth buzz . The movie drew praise as it premiered in competition for the Palme d ’ Or at the 2016 Cannes Film Festival . Use social media to ask fans trivia questions about the filmography of director Paul Verhoeven ( RoboCop , Basic Instinct ) and its star , Isabelle Huppert .
Films attracting similar target audience : When the Bough Breaks , The Accountant , Keeping Up with the Joneses Facebook : facebook . com / SonyClassics Twitter : twitter . com / sonyclassics
26 • ShowTime Preview Guide – Fall 2016