The Edge of Seventeen
STX • 11 / 18 / 2016 • FLAT • Wide
Cast: Hailee Steinfeld, Woody Harrelson, Kyra Sedgwick, Haley Lu Richardson, Blake Jenner, Hayden Szeto
Director: Kelly Fremon Craig Screenplay: Kelly Fremon Craig Website: stxmovies. com / theedgeofseventeen
Synopsis: The Edge of Seventeen is a new coming-of-age movie in the vein of Sixteen Candles and The Breakfast Club – an honest, candid, often hilarious look at what it’ s like to grow up as a young woman in today’ s modern world. Everyone knows that growing up is hard, and life is no easier for high school junior Nadine( Hailee Steinfeld), who is already at peak awkwardness when her all-star older brother Darian( Blake Jenner) starts dating her best friend Krista( Haley Lu Richardson). All at once, Nadine feels more alone than ever, until the unexpected friendship of a thoughtful boy( Hayden Szeto) gives her a glimmer of hope that things just might not be so terrible after all. The film also stars Kyra Sedgwick as Nadine’ s well-meaning but completely ineffective mother, and Woody Harrelson as Nadine’ s history teacher, mentor and reluctant sounding board. The Edge of Seventeen marks the feature directorial debut of writer-director Kelly Fremon Craig, and is produced by Academy Award ® winner James L. Brooks – the filmmaker behind big-screen, character-driven classics such as Terms of Endearment, Broadcast News, Big, Say Anything, The Simpsons, Jerry Maguire and As Good as It Gets.
Marketing / Promotion: Advertising and promotions should be directed toward older teens, young adults( and their parents). The scene in the trailer with Hailee Steinfeld and Woody Harrelson is a hilarious classic, so really promote on-line viewing. The comedic touch of producer James L. Brooks is evident here. Possibly invite a group of 17-year-olds from local high schools( maybe those who work on their school newspapers) to attend on opening night and share their reactions to the film.
Films attracting similar target audience: Morgan, Sully, Bridget Jones’ Baby, The Girl on the Train Tag Line:“ You’ re only young once... is it over yet?” Facebook: facebook. com / TheEdgeOfSeventeen Twitter: @ EdgeOf17 Instagram: @ theedgeofseventeen
Elle SCL • 11 / 11 / 2016 • SCOPE • NY / LA
Cast: Isabelle Huppert, Anne Consigny, Laurent Lafitte, Charles Berling
Director: Paul Verhoeven Screenplay: Philippe Djian, David Birke Website: sonyclassics. com / elle
Synopsis: When Michelle, the CEO of a gaming software company, is attacked in her home by an unknown assailant, she refuses to let it alter her precisely ordered life. She manages crises involving her 75-year-old sex kitten mother, her imprisoned mass murderer father, her spoiled and immature son, her ex-husband and her lover, all with the same icy equanimity. This is the approach she brings to the situation when it appears that her assailant is not finished with her. As the mysterious stalker hovers in the shadows of her life, taunting her, Michelle cooly stalks him back. What emerges between Michelle and her stalker is a kind of game, a game that soon spirals out of control
Marketing / Promotion: Promote this outstanding thriller by coordinating with French restaurants for Dinner and a Movie packages. Partner with book stores, libraries, and book clubs to promote the movie in conjunction with its source material, Phillipe Djian’ s novel OH... Spotlight positive reviews and word of mouth buzz. The movie drew praise as it premiered in competition for the Palme d’ Or at the 2016 Cannes Film Festival. Use social media to ask fans trivia questions about the filmography of director Paul Verhoeven( RoboCop, Basic Instinct) and its star, Isabelle Huppert.
Films attracting similar target audience: When the Bough Breaks, The Accountant, Keeping Up with the Joneses Facebook: facebook. com / SonyClassics Twitter: twitter. com / sonyclassics
26 • ShowTime Preview Guide – Fall 2016