The Disappointments
Room
REL • 9/9/2016 • Scope • Wide
Cast: Kate Beckinsale, Gerald McRaney, Mel Raido,
Lucas Till
Director: D.J. Caruso
Screenplay: D.J. Caruso, Wentworth Miller
Synopsis: Inspired by chilling true events, The Dissappointmesnts Room
tells the story of one family’s terror-filled encounter within their own home.
Looking for a fresh start, Dana (Kate Beckinsale) and David (Mel Raido),
together with their 5-year-old son, move into a beautiful old rural home that
was everything they dreamed for their young family. Hidden within the attic
was a secret room. When frightening and unexplainable events lead Dana
to discover the long lost key to this room, she accidentally unlocks a host
of unimaginable horrors that reveal the house’s past is terrifyingly tied with
her own.
Marketing/Promotion: Host late screenings during the movie’s opening
weekend to appeal to the horror movie demographic. Invite a radio station
to do a live remote. Attendees can answer trivia questions about haunted
house movies. Seek to create curiosity around the story that was based on
true events.
Films attracting similar target audience: Ouija: Origin of Evil, Rings,
Bleed for This
Doctor Strange
3D
DIS • 11/4/2016 • WIDE • Scope
Cast: Benedict Cumberbatch, Chiwetel Ejiofor, Rachel
McAdams, Benedict Wong, Michael Stuhlbarg, Scott
Adkins, Benjamin Bratt with Mads Mikkelsen and Tilda
Swinton
Director: Scott Derrickson
Screenplay: Scott Derrickson
Synopsis: Marvel’s Doctor Strange follows the story of world-famous neurosurgeon Dr. Stephen
Strange who, in his quest for healing after a horrific car accident, discovers powerful magic in a mysterious place known as Kamar-Taj‹the front line of a battle against unseen dark forces bent on destroying
our reality.
Marketing/Promotion: Throw a MARVELous Party that centers around the world of Marvel comic
book characters. Attendees and/or employees can dress as his/her favorite hero or villain from the
Marvel universe. Feature trivia challenges. Partner with comic book stores for bounce-backs. Ask
these stores to set up displays of the Doctor Strange comic series, including the prelude tie-in comic
that was released earlier this summer. Promote on-line viewing of the trailer and play up the cast led
by Benedict Cumberbatch.
Films attracting similar target audience: The Magnificent Seven, Jack Reacher: Never Go Back,
Inferno
Tag Line: “Change your reality”
Facebook: facebook.com/doctorstrangemovie
22 • ShowTime Preview Guide – Fall 2016
Twitter: @DrStrange
Instagram: @Marvel