Arrival
PAR • 11/11/2016 • Wide
Cast: Amy Adams, Jeremy Renner, Forest
Whitaker
Director: Denis Villeneuve
Screenplay: Eric Heisserer
Website: WhyAreTheyHere.com
Synopsis: When mysterious spacecraft touch down across the globe, an elite team - led by expert
linguist Louise Banks (Amy Adams) - are brought together to investigate. As mankind teeters on
the verge of global war, Banks and the team race against time for answers – and to find them, she
will take a chance that could threaten her life, and quite possibly humanity.
Marketing/Promotion: Create buzz by promoting the trailer heavily through all social media
platforms. Bring an alien invasion directly into your theater. Cover a wall with galaxy art or hang
UFO’s from the ceiling. Create bounce-back offers by reaching out to local science museums or
book stores and ask them to feature their best invasion stories. Hold a trivia contest about Sci-Fi and
the cast of Arrival. Ask guests to share their own UFO stories on social media.
Films attracting similar target audience: Jack Reacher: Never Go Back,
Hashtag: #WhyAreTheyHere
Bad Santa 2
BGP • 11/23/2016 • Wide
Cast: Billy Bob Thornton, Kathy Bates, Tony Cox,
Christina Hendricks, Brett Kelly
Director: Mark Waters
Screenplay: Johnny Rosenthal and Shauna Cross
Website: badsanta2.com
Synopsis: Bad Santa 2 returns Academy Award®-winner Billy Bob Thornton to the screen as America’s
favorite anti-hero, Willie Soke. Fueled by cheap whiskey, greed and hatred, Willie teams up once again
with his angry little sidekick, Marcus (Tony Cox), to knock off a Chicago charity on Christmas Eve. Along
for the ride is ‘the kid’ - chubby and cheery Thurman Merman (Brett Kelly), a 250-pound ray of sunshine
who brings out Willie’s sliver of humanity.
Mommy issues arise when the pair are joined by Academy Award®, Golden Globe and Emmy-winner
Kathy Bates, as Willie’s horror story of a mother, Sunny Soke. A super butch super bitch, Sunny raises the
bar for the gang’s ambitions, while somehow lowering the standards of criminal behavior. Willie is further
burdened by lusting after the curvaceous and prim Diane, played by Emmy Award-nominee Christina
Hendricks, the charity director with a heart of gold and libido of steel.
Marketing/Promotion: It has already been 13 years since the release of the original. As the title is so
attention-getting, consider a teaser campaign touting this long-awaited sequel.
Films attracting similar target audience: Kevin Hart: What Now?, Boo! A Madea Halloween, Keeping
Up with the Joneses
Tag Line: “Y