soap, body wash and shower gels are expected to offer industry players lucrative growth opportunities, in the
recent years. Growing popularity of the smart and digital showers among young population are expected to
drive market expansion in the near future. Moreover, aggressive marketing strategies adopted by industry
players such as celebrity endorsements and promotional activities coupled with organizing various events and
awareness campaigns are projected to favor market growth as well.
The shower market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North
America has shown major growth in recent years owing to the rise in the implementation of latest technologies
personal hygiene sector, increase in health awareness and personal hygiene among general population, and
existence of well-established manufacturing sector. Asia-Pacific region is predicted to hold major market share
in the shower market with massive growth in forecast period. Countries such as India, China, Japan, South Korea
and Singapore are leading the Asia-Pacific market with strong economic growth, increasing per capita income,
improved living standards, and significant investment by leading industry players’ results in the potential growth
opportunities in the region.
The key players in the shower market are Johnson & Johnson, Inc., L'Oreal S.A., Procter & Gamble Co., Unilever,
Inc., Colgate-Palmolive Company Co., Avon Products, Inc., Beiersdorf AG, Este Lauder Companies Inc., Coty, Inc.,
and Henkel AG & Company, KgaA.
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