Your Financial Accountability Partner
frequency, language, and everyday intimacy still matter. Television still matters because scale and salience still matter. But digital matters more than ever because discovery, targeting, behavioural response, and lower-friction conversion increasingly happen( Audit inside, mobile-led Accounting environments and. Financial Management Advisory). The winning plans are no longer choosing one world over the other. They are stitching both together properly.
CMS – AFRICA House, Chania Avenue, Nairobi + 254727547317, info @ mutungamasika. co. ke
The Phone Is No Longer a Device. It Is the Market
If there is one number that should discipline every marketing team in Kenya, it is this: 91.1 % of users in the Media Council of Kenya ' s latest study said they access digital content via smartphones. Smart TVs came in at 4.4 %, laptops at 2.5 %, and desktop computers at 0.8 %. That is not a secondary behaviour. That is the dominant architecture of consumption.
www. mutungamasika. co. ke
A member of