4. If it ain’t broke…
In the same way Novak Djokovic didn’t switch to lawn bowls after his first tennis Grand Slam win, don’t be afraid to repeat
your successes. If a Twitter poll has worked well, perhaps make it a regular thing. Similarly, if your Photoshop of your product,
perched on a Kardashian posterior has ‘re-broken the internet’, maybe try something similar in the future.
Twitter’s collective memory span is definitely more goldfish than elephant.
5. We just got engaged!
There’s a lot of differing opinions about engaging with other
accounts. Some brands use their feed for customer service, and
whilst that’s fine, if you’re responding to hundreds of people a day,
it can make the timeline a little messy.
However, responding in the right way to the right person at the right
time can get you more social traction than an outbound tweet to all
your followers.
People don’t expect brands to respond to their tweet at all – so if
you do, and your reply doesn’t read like an automated customer
service helpline, you’ll be laughing all the way to the bants. (Sorry).
Design by King Henry London