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How to make your Twitter feed not shit
Hello! We’re David Schneider and David Levin, and together (with another David) we founded a Social Creative
Agency called That Lot. We now have some people who aren’t called David working there too. Here are our top
five Twitter tips for brands. Some will work for actual people too.
1. Be (a) human
2. Ride the wave of topicality
When you’re tweeting as a brand, TV show or anything
other than yourself, it’s important to have a voice or
character in mind.
Dipping your toe into topical events can be a great way
to lure more eyeballs to your account. As a brand, it’s
about entering a conversation that lots of people are
having and putting your own spin on it.
When David L tweets as @the_dolphin_pub, for example,
he’s a 1990s R&B-loving, drunk, sweary idiot. People don’t
want their tweets delivered stiffly by the butler from
Downton Abbey.
The more you can humanise your tweets, the more likely
other (real) humans are to enjoy them.
That’s not to say you have to talk about anything
which trends and then crowbar your brand in.
(And talking of #crowbars, there’s now 10% off all
Black & Decker tools...) Done in the right way, it can
be hugely effective.
3. Try out some new tricks (even if you’re an old dog)
Twitter, like all the other social platforms we work with, is constantly evolving, so it’s worth thinking about how the new
bells and whistles can serve your brand. Especially if you sell bells and whistles. Right now, for instance, video and ‘social
broadcasting’ are big, so maybe you can beam film live to all your followers via Periscope* (*other streaming services are
available). Whilst you’re unlikely to fill a virtual Wembley with your broadcast of someone assembling a flat-pack bunk-bed,
if you have something worth transmitting directly into people’s eyes, this is certainly a way to make it more exciting.