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1 Lightreading, 2020: https://www.lightreading.com/services/atandt-starts-$6b-cost-cutting-program/d/d-id/759075
2 Customerthink, 2020: https://customerthink.com/the-new-digital-customer-engagement-for-the-new-abnormal/
Retail as the king
of the telecoms
sales channel mix
has been severely
disrupted. Telcos
for growth.
must urgently adapt
their long-term
retail strategies to
remain competitive
in the future.