“The usual composition of the commercial infrastructure is a supermarket of about 500 square meters, coffee shops with panoramic windows and a possible veranda of 80-200 square meters, beauty salons and barbershops, grocery stores, Internet order pick-up points, households and dry cleaners, development centers for 70- 150 square meters each, fitness centers - both standard and with a pool, ”Kozlova gives an example.
As current trends, the expert noted the development of leisure infrastructure and operators of the healthy lifestyle / wellness profile as part of residential complexes: medical centers, SPA studios, operators in the field of additional education, including language schools.
Evgenia Prilutskaya adds that recently individual projects of a sociocultural orientation have begun to appear - for spending leisure time and organizing the working space of the residents of the complex.
“Demand from retailers and service industry operators for new commercial premises is high, subject to several conditions. Firstly, it is worth considering the technical characteristics for running a particular business - capacities, separate ventilation, conditions for unloading, etc. Secondly, layouts and proper cutting are important. From time to time we come across irrational solutions from developers, for example, large volumes of two-story commercial premises of 500 square meters, which are poorly divided. Finally, for 100% occupancy, it is necessary to correctly assess the market capacity, the regional environment and demand,” says Kolokolnikov.
Without the participation of the developer, street retail in the new district is completely rented out and formed in about 3 years, the RRG expert points out. Due to the sale of premises during the construction phase, the process of the emergence of new operators is chaotic, their composition may differ greatly from the declared concept.
“We encourage developers to keep some of the premises under their management in order to ensure that the right operators appear. According to our calculations, 5-7% of a competent commercial infrastructure in the total volume of the residential complex forms the success and liquidity of the residential complex by 15-20%,” Kolokolnikov sums up.
Growth points
In the future, homebuyers will be more demanding on retail, says Prilutskaya from CORE.XP. This trend will lead to the fact that developers will be forced to change the strategy for the sale of commercial premises in favor of a larger share of the rental business, already with the subsequent sale in the form of a ready-made rental business (GAB).
Experts believe that residential complex retail will develop in several directions. For example, community centers will be opened in areas of large cities, uniting residents not only on a territorial basis, but also allowing them to form a community based on cultural, social and leisure activities, Stolnikova believes. The creation of a multifunctional family center will also be justified. The expert also predicts an increase in the share of office and business infrastructure (coworking and standard offices).