Who are the tenants?
Consumer demand is developing within the framework of the concept of a 15-minute city - this allows us to meet the everyday expectations of consumers, says Maria Dvoretskaya, director of commercial real estate at Glavstroy. The residential complexes include supermarkets, cafes, salons, sports and children's studios, pharmacies and dry cleaners. But recently, the share of public catering in residential complexes has begun to grow - this is a consequence of the trend towards eating out.
“Interest in street retail is explained by the fact that it quickly responds to demand and consumer expectations,” says Kolokolnikov. - Grocery stores, as well as points for the sale of building materials, are the first to open in the newly built residential complexes. Draft beer shops and eateries are in demand among repair workers. In each new building, after commissioning, several similar points operate.
But as the residential complex moves in, the composition changes: shawarma outlets close, after which beauty salons, coffee shops, pet stores, etc. appear.
According to Andrey Shuvalov, Moscow tenants see great potential for developing their business in food halls. Their area varies from 1.5 to 2 thousand square meters with the obligatory possibility of organizing summer terraces. The attractiveness of this format increases the proximity of the office center.
In addition to the food hall, the project includes a food court, which may include 4-5 restaurants, says Shuvalov. Small format cafes (60-80 square meters) are located evenly throughout the project area at the nodal points of intersection of residents.
In one project, according to the Commonwealth Partnership expert, it is possible to envisage a variety of food formats: a large supermarket with an area of 1200 square meters, a supermarket of 600-800 square meters, a mini-market of 350 square meters, and an eco-market with an area of 500-600 square meters.
“If we talk about the ratio of operators, then the optimal would be a balance with approximately equal shares of food and non-food retail, catering and services (approximately 20-25% each), with a relatively smaller component of children's infrastructure and leisure operators (approximately 10% each). Such an attitude, on the one hand, will provide the future residents of the complex with all the necessary infrastructure, and on the other hand, it will give a balanced level of average weighted rates by attracting operators of various profiles, ”says Maria Stolnikova, Asset Management Director of the Commercial Real Estate Department of Asterus.
The Commonwealth Partnership, in turn, proposes to allocate about 44% of the space for a shopping gallery of impulsive and everyday demand, 7% for supermarkets, 18% for catering, 31% for fitness, sports and development studios, and medical clinics.