After transactions, customers get an aftertaste. Shopping mall management can use customer journeys to alter the shopping experience for both the shopper and the employees. Every shopper's shopping journey must have a goal in mind. The corona problem has been ongoing for quite some time. Having excellent customer service generates the idea of store layout, prioritizing making customers as happy as possible.
When individuals learn to appreciate speedier technologies, shopping will inevitably shift. Future-proof retailers are profitable. Successful firms weave online and offline customer experiences together. People want more entertainment options to improve the consumer experience, says Etzioni. Cooking shows may become the norm in food courtyard settings.
Etzioni believes that a retail strategy will be to show customers the benefits of having a product.
By 2020, virtual fitting rooms built on body scanners, in-store touchpad catalogs, voice-operated shopping app, and robotic shopping carts will be accessible. VR and AR are making their way into retail.
Focus on safety
Customization will be made based on clients' online behavior, while digital behaviors will transfer into retail activity. Due to the current epidemic, a new development in the use of contactless and cashless technologies, including RFID, NFC, and facial recognition, has gotten a boost. As a result of the present Covid-19 crisis, the trends have shifted focus on safety and sanitation. Customized, large-scale events will become increasingly targeted and specialized. Shopping malls will use media and digital technology to entice customers to return.
Robots can do the job perfectly for those who need extra cleaning done and don't want to do it themselves. A profitable future is one in which you consistently meet and exceed client expectations. Consumer interaction results in increased retail revenue by 23%. People are more likely to interact with others with similar beliefs and beliefs on social networks because of peer influence.
When customers' needs and market expectations meet, they forge an emotional relationship that we call 'customer engagement.' Use data on clients to influence brand allegiance. Spending money encourages people to come back and spend more. Individualists put their own beliefs, wishes, and personal space above anything today. Customer loyalty programs allow for more client involvement, explains Zain Verjee. To use loyalty programs, companies can gain data on consumers' consumption or buying patterns while also enhancing their loyalty.
Target customers who are already home, offer them something and communicate with them as they exit the store. According to Verjee, brand involvement is more crucial than advertising excellence. Fan/focus groups are providing new suggestions for future enhancements and development. The ability to provide authenticity is essential to building client loyalty. Authenticity depends on the link to the area's history and cultural surroundings.
Skill to read minds
Clients' perspective depends on providers' and merchants' skill to read minds and meet consumers' expectations. Local retrogression might help retail rekindle its ardor that has been lost throughout the retail sector, according to Zain Verjee Jafari. The opposite of exclusivity is open to the public. A product's uniqueness must be evident during the search, purchase, and payment processes. Exclusivity is a story that can be spread.
A store will show clients' interests, likes, and wants. Simply providing a product-only shop is not viable how an establishment's surroundings, atmosphere, competence, and trustworthiness affect its credibility.